kindness lane (Photo credit: sensesmaybenumbed)
A press release fell into my inbox this afternoon. It’s such a nice idea I wish I’d had it myself.
It’s a campaign to ‘Kiss the World Better’ to counter the tide of violent and cruel images on screens around the world. The kindness philosophy behind KissBank is based on scientific evidence that human genes for kindness and compassion are at the heart of our evolutionary success.
“Our mission is to make KissBank’s ‘Kiss of Kindness’ the global sign of kindness”, said KissBank co-founder Bob Duffield. “We are daily bombarded with news reports and images of violence and cruelty,” said Bob. “But there is a better, kinder side to human nature which rarely makes the news.
The company aims to send over seven billion kisses of kindness – one for every person on the planet. They will show up everywhere – on walls, on Facebook, in photographs, in emails etc… Everyone is invited to join in. It’s easy to download the ‘Kiss of Kindness’ from www.KissBank.com and send it on to everyone you know.
“With your help it will go viral and lift our spirits in these dark times.” said Bob.
Awwwww… :0)
